April 2010
23 posts
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New Twitter Stats →
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Convert Web Pages to PDF →
Cool & Free little tool
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A New Way to Measure WOM Marketing →
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5 Tips for Managing a Growth Stage Company →
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Millennials are Big on Blogs →
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Adding Twitter or RSS Feeds to your Product Pages →
It takes some guts on the brand or company’s behalf to be this open, but in this day in age when consumers are becoming more and more informed prior to purchase, they are going to find the data anyway… might as well promote transparency!
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Teen Texting is Huge. →
Girls are especially SMS-friendly, sending and getting an average 80 texts a day compared to boys’ 30
Related: Will Teens’ Social Skills Suffer?
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Facebook Major Announcements @ F8 →
Users:
Total Users is 484+ active users a month. Even after only taking 15 months for 100 million users to use Facebook Connect, they plan to scrap this process. (Open Graph API the future)
Plugins:
“Social plugins are a way you can provide an instantly personal experience with one line of HTML,” said Bret Taylor, the company’s director of product.
These new plugins include:
A ‘Like’...
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Facebook Linking Profiles & Community Pages: New... →
Facebook is starting to roll out Facebook Community Pages for its users. As shared last week, “Become a Fan” is out, “Like” is in… this is related to Community Pages, where you will “Like” a subject (ie: Cooking), then given a wealth of information, from wikis, facebook/twitter-related posts, news, etc.
The connections get interesting when these pages...
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Formula for Effective Facebook Ads →
Click link for white paper.
Nielsen recommends the following tips for advertisers looking to capitalize on their data:
Start with engaging homepage impressions; these will drive more organic impressions and the engagement rate goes up as the organic impressions go up.
Purchase paid media on social networks; it’s the catalyst for more earned media.
Balance reach and frequency across...
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Half of US Pop on Social Media (more new numbers) →
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Twitter Rolls out a Developer Page →
This week was Twitter’s conference, Chirp, which is one reason why we’ve received all the new news. Twitter currently has 105 million registered viewers, rolled out a revenue model: “Promoted Tweets”, and helped continue elaborating @Anywhere.
Google Adds Entire Twitter Archive to Search Index →
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First start-up with a Serious Paid Search Model... →
late pass on this article. had it sitting in drafts.
interesting that this is coming a day before Twitter’s monetization plan (see previous post)
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Big Brands X Search Visibility →
Click around on the B2C Top 50 to see what kind of visibility some major brands have. Some of the results are surprising. It appears a number of the brands are relying too much on brand-led terms in search… meaning that related keywords are dominated by competitors.
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Twitter debuts "Promoted Tweets" ad Platform →
First participating brands: Sony, Red Bull, Virgin, BestBuy & Starbucks.
Official Twitter Blog: http://blog.twitter.com/2010/04/hello-world.html
Great breakdown of “Promoted Tweets” and what it means to the Twitter Ecosystem: http://www.web-strategist.com/blog/2010/04/13/quicktake-analysis-what-twitters-resonation-means/
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Yahoo Opens a Firehose of Social Media Data for... →
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Fighting Shopping Cart Abandonment →
10 ways to help prevent people leaving their shopping carts on your website
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Your website's speed will now affect your Google... →
You can read the official Google notes here.
