July 2010
38 posts
Old Spice YouTube Campaign: 35MM Views in 7 Days →
PGB+ has had some great discussion about Old Spice’s ads. Here are some of the numbers:
-A total of 183 individual video responses have been posted to the Old Spice YouTube channel.
-So far, the videos have attracted 35.7 million individual views, as of 9am, Monday July 19th.
-The final video reply, addressed to “everyone,” has amassed almost 2.5 million views and over...
8 Success Criteria for Facebook Page Marketing →
Report from Altimeter says there was a consistent set of traits that the best brands all had on their Facebook page:
Women on the Web →
Many of our target consumers are females. Here’s a recent report regarding activities that women participate in online.
Stats: Marketers Slow to Integrate Mobile Tactics →
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Facebook x Amazon Integration →
Facebook and Amazon.com partnered Tuesday in what could be one of the social network’s most important integrations yet. Click to read why.
Facebook Credits →
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Facebook Questions: Crowdsourced Q&A on Facebook. →
Facebook is launching a new product to about 5 million users today that lets them publicly ask and answer questions. Questions can be tagged with various topics, and then users can browse based on those topics. All questions and answers will be completely public.
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Real Reason Consumers Don't Buy Online →
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Managing Customer Service via a Facebook Page →
62% of social media users believe they can influence business decisions by voicing opinions via new media channels (ie: Facebook, etc.).
Here are a few tips/reminders for your Community Managers.
Related: Study Finds More Than One Third of Consumers Turn to Facebook, Twitter to Engage Brands Online: http://shar.es/mNuZu
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Twitter Testing Photo/Video Sharing? →
Signs of this in the settings options. Potential inclusions of photos/videos could do away with some of the third party companies that do the same thing
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Foursquare and Customer Loyalty Programs →
Shared by Marc Aiello this week. A look at where Foursquare and other geo-location software is headed.
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Content Cannot be a Loss Leader →
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Key Metrics for Social Media Measurement →
6 Strong performance indicators for your brands in social.
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iPhone vs. Android: OS Stats →
When you do a straight-up OS to OS comparison, Apple has the lead by a significant margin; iOS traffic accounted for around 55% of mobile OS activity in a recent snapshot, whereas Android devices ran closer to 18% of the total. While this may be the case, Android is rapidly growing as it is across carriers.
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Google Launches New Ad Format for Images →
These were live today at: images.google.com
75% of online users have bought virtual goods →
Feels high to me.
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Flipboard: Awesome Social Aggregator for iPad →
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Facebook App Helps Brands Add Groupon-Like Deals... →
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QR Codes are next... →
Summary of existing and future uses for QR Codes. Several start-ups like stickybits and SCVNGR have already integrated these codes, adding new layer of engagement to users. These have potential for collective scanning, gaming, and more.
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BONUS: Patron using Crowdsourcing for Best... →
Pulled this article now that we are in the spirits business. Thought it was a well executed Facebook app.
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10 Things Customers Expect from your Online Store →
User experience research that shows the Top 10 consumer expectations that influence purchase decisions.
Hulu Gets Double the Ad Views as YouTube →
Hulu has an audience less than 20% the size of YouTube’s but generates more than twice the amount of video ad views
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Why online brand spending will create new winners... →
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Social & CPG →
Put on your Strategy hats and take a look at some recent CPG successes in the social realm.
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Facebook Like Button Changing the Way the Web... →
This article is very similar to the presentation that Bob G. shared out last week. Quick but solid thoughts.
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Old Spice going Viral →
If you haven’t seen one of the Old Spice Guy’s videos this week you’ve been sleeping under a rock. They put together 87 custom videos for blogs and twitter fans in less than 11 hours. See below for some of the goofy videos they made and be sure to read the Behind the Scenes on how they got it done as well as early results of the campaign.
First, here’s the basics:
Number...
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Social Media doesn't Scale... →
How to Create a Consumer Advocacy Plan in 5 Steps
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Why Google has been Struggling in Social →
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Foursquare: 17 people check-in every second →
Habits and trends of foursquare users. Show’s frequency and in what category.
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Search Engines and Music →
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"App Inventor" means everyone can make apps →
Android’s App Market has soared past 100,000 applications and this idea will make it easier than ever to make simple apps. I like this concept a lot for two reasons: 1) anyone with an idea should be able to get started (little to no dev experience required) and 2) this could save time on our side in terms of developing apps across multiple platforms.
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Here's What People Are Actually Doing with their... →
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Facebook is Closing their Gift Shop →
Why Facebook closed its multi-million dollar Gifts feature. Facebook preparing for a much larger scale Virtual Goods Marketplace. I’ve always been amazed about the amount of people buying these things…
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In-Depth look into how People are Using the iPad →
E-Reader, Gaming, Netbook…
BONUS: Martin Sorrell gets the Mad Men treatment →
Three pages in the latest GQ about Sir Martin Sorrell
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Social Tech Challenges (July 2010 Edition) →
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Twitter's Next Revenue Plan: @EarlyBird →
Daily Deals to be broadcasted via @earlybird feed.
Not only does the service provide a powerful marketing platform through which offers will spread like wildfire (deals can be retweeted to your followers in a couple of clicks), but deals and savings are a rare exception to a familiar rule — media consumers are averse to ads.
Twitter could have chosen to simply place paid tweets into...
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Facebook Apps Must Now Ask Users for More Specific... →
